TAT teams up with Thai AirAsia in push for toursMr Thanet, centre right, and Mr Santisuk, centre left, at a recent press conference. The Tourism Authority of Thailand (TAT) aims to attract 1.75 million tourists from short-haul markets this year as more countries reopen, and will partner with Thai AirAsia (TAA) to bring in at least 18,000 package tours over the next few months. The goal is for Vietnam to account for 11,000 package tours, mainly from independent travellers and families with children, and 3,000 Singaporean tours, made up of millennials and young couples. Meanwhile, the campaign is also targeting the medical and wellness segments from Malaysia and Cambodia, which is expected to secure 1,000 package tours from each country. TAT will also launch the "Nang Fah Pa Tiew" campaign with local airlines between April and June by using air crew as micro-influencers to help promote tourism.

Source: Bangkok Post April 05, 2022 18:09 UTC