(Photo: Wichan Charoenkiatpakul, Bangkok Post)The Tourism Authority of Thailand (TAT) aims to attract at least 1.5 million tourists from short-haul destinations to compensate for the Chinese market by teaming up with airlines to spur demand. The current situation in East Asia has made it impossible to generate demand, unlike more promising markets such as Southeast Asia, South Asia and Australia, said Thanet Phetsuwan, TAT deputy governor of marketing for Asia and South Pacific. TAT estimated around 500,000 Indian travellers will visit Thailand this year based on 70% airline capacity. "Some 1.5 million tourists from short-haul markets are within our reach, but we still want to have at least 5 million arrivals from overall 10 million this year. On Wednesday, the TAT signed a letter of intent with Thai Vietjet (TVJ) for one year to generate demand in Southeast Asia, especially Vietnam and Cambodia.

Source: Bangkok Post March 03, 2022 05:03 UTC