The Tourism Authority of Thailand (TAT) is planning a massive marketing campaign engaging 26 global and regional influencers to promote the country's reopening, including Thai-British Formula One driver Alex Albon among the candidates. The campaign will be launched at ITB Berlin, a virtual international travel trade show, in March 2022 with 26 influencers from different fields who have more than 1 million followers on their social networks, he said. The goal of the project is to reach at least 26 million people globally. Part of the gimmick is the 26 influencers will be selected based on the 26 letters in the Roman alphabet, said Mr Yuthasak. Mr Albon has 1.3 million followers on Instagram and around 427,000 Twitter followers, as well as 325,000 followers on Facebook.

Source: Bangkok Post December 17, 2021 04:00 UTC