TAITRA launches virtual reality exhibitionBy Angelica Oung / Staff reporterThe Taiwan External Trade Development Council (TAITRA, 外貿協會) yesterday launched an online exhibition for 28 local manufacturers, who were scheduled to display their products at the Hannover Industrial Fair until the fair was canceled for the first time in its 73-year history due to the COVID-19 pandemic. “The COVID-19 pandemic is accelerating the trend for fairs and exhibitions to go ‘online to offline,’” TAITRA president and chief executive Walter Yeh (葉明水) said at a news conference in Taipei. From left, Su Zin Industry Co CEO Brian Su, Taiwan External Trade Development Council (TAITRA) president and CEO Walter Yeh, and TAITRA digital commerce department director Chen Lin-chun pose for a photograph in Taipei yesterday. In addition to the online exhibition, TAITRA is working with individual companies to implement “martech” (marketing technology) tools, such as big data analysis, influencer targeting and buyer behavior analysis, Yeh said. TAITRA said it plans to hold 80 online VR exhibitions for local businesses each year.

Source: Taipei Times July 21, 2020 15:56 UTC