T-Mobile said Thursday it's replacing its entire lineup of phone plans with just a single plan that eliminates the monthly limit on how much data you can use before incurring a penalty. Even as T-Mobile was rolling out its announcement, Sprint fired back with a new unlimited offering of its own:(T-Mobile's new plan is actually called T-Mobile One, not Simple Choice as Sprint's chart shows.) Data caps and metered phone plans have largely been viewed as more lucrative for carriers than unlimited data plans, analysts say. But T-Mobile claimed Thursday that most of its business lies in family plans that are more economical for consumers, and that the unlimited nature of the data plan makes the price worthwhile. [T-Mobile is basically a cable company now]"The fact that it's at 480p actually gives back to the network," said Neville Ray, T-Mobile's chief technology officer, arguing the program has allowed T-Mobile to reclaim network capacity that can be used to support the unlimited data plans.

Source: Washington Post August 18, 2016 14:18 UTC