Though he is based in Bahraich, a small town near Lucknow in Uttar Pradesh, Siddiqui reaches a global audience through his YouTube channel Perfume Review India. Hassan Siddiqui educates customers about the latest attars through his YouTube channel Perfume Review India. Even though imported alcohol-based perfumes have a more visible presence in the Indian market, attars too are holding their own. In one of his videos on unusual attars, Siddiqui reviews products that smell like ‘Johnson’s Baby’, mud, and Lucknowi biryani. Besides this, customers need to be educated on the right time of the year, and day, to use these natural scents.

Source: The Hindu December 29, 2020 11:48 UTC