Swedish supermarket chain launches 'virtual baby influencer' - News Summed Up

Swedish supermarket chain launches 'virtual baby influencer'


Elis is a typical six-month-old: curious, smiley, and interested in food, toys, and adventures. First announced by the company on Wednesday, Elis has already picked up over 2,000 followers on her Instagram account. The goal of the virtual baby and her Instagram account is to draw attention to Ica's newly broadened range of baby foods, according to a company press statement. Reactions to baby Elis have been mixed, with some comments on her Instagram calling her "sweet" and "cute". But like many influencers, she has also received her fair share of online negativity, with one Twitter user saying she resembled "a baby from a horror film" and another saying "thanks for the inspiration for my nightmares".


Source: The Local October 10, 2019 06:56 UTC



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