The study was carried out by the North London Waste Authority (NLWA) to coincide with the launch next week of its Wise Up to Waste campaign, which will encourage people to swap unwanted clothes at organised events. Clyde Loakes, a councillor and the chair of the NLWA, said: “We’re asking people to dig [unwanted clothes] out and swap them for something they will wear. The Charities Aid Foundation (CAF), meanwhile, is urging people to donate their unwanted clothes to charity shops rather than sending them to landfill. Its research found that 65% of people say they would buy fewer clothes in order to reduce waste, and only 14% said they were willing to accept some waste in order to keep up with the trends they liked. Clothes swaps provide the fun of fashion shopping without the guilt of waste.”

Source: The Guardian January 02, 2020 07:52 UTC