Photo: Hautes de Seine/DefactoAFP/The Local · 17 Oct 2016, 15:40Published: 17 Oct 2016 15:40 GMT+02:00Updated: 17 Oct 2016 15:40 GMT+02:00Paris's business district, La Defense, has launched a playful advertising campaign to lure away companies based in Britain seeking a new European base of operations following Brexit. Hoardings of a frog sporting a tie with the colours of the French flag and asking "Tired of the fogs? are to go up in the City, London's business district, as well as at train stations and airports in the British capital. The attractiveness of London as a European base of operations for financial firms has been thrown into question following the surprise approval of British voters of a referendum to leave the European Union. Paris, Frankfurt, Dublin and Luxembourg city have all mobilised to attract companies that need a new European base for their operations.

Source: The Local October 17, 2016 12:56 UTC