Fashion retailers Mint has spoken to in the past few months have acknowledged increased sales of loungewear even as the lockdown restrictions eased. Asked about the way forward for fashion, Jain throws up telling numbers. In 2019, for PDS, the spilt between casual and formal wear was roughly in the ratio of 75:25. “Formal fashion is one of the trends being looked for the next spring summer collection. “As awareness around sustainability grows, responsibility from companies is bound to reflect that demand from consumers," Kataria said.

Source: Mint January 28, 2021 01:18 UTC