When a minor earthquake hit Los Angeles in 2014, filmmaker Ryan Kuhlman and costume designer Lauren Tafuri realized they were spectacularly ill equipped for an actual disaster. “If that was a 2.5,” Kuhlman wondered, “what would an 8.0 look like?” While stocking up on emergency goods, Tafuri and Kuhlman discovered that the available options were neither easy to find nor aesthetically pleasing. So they founded Preppi—a supplier of curated emergency kits—to make preparedness intuitive and easy on the eyes. In June, Preppi will begin shipping its Prepster Advanced Backpack ($995), cut from cloth that’s both water- and fire-resistant....

Source: Wall Street Journal May 04, 2018 14:22 UTC