As traditional revenue models—specifically print advertising—continue to evaporate, media houses are being forced into a painful evolution. Advertising spend is migrating rapidly toward global technology platforms, leaving local media houses to fight for a shrinking pool of domestic ad dollars. Digital Disparity: Over 52 percent of media players still derive less than 10 percent of their total revenue from digital platforms, highlighting an implementation gap in digital monetization. Over 52 percent of media players still derive less than 10 percent of their total revenue from digital platforms, highlighting an implementation gap in digital monetization. While social media platforms like TikTok, Facebook, and X provide massive reach, they also alienate media houses from their audiences.

Source: The Star March 27, 2026 06:08 UTC