The chain could face a maximu­m fine of $461,000 for the aggres­sive pricin­g strate­gyPARIS: French supermarket chain Intermarche faces prosecution over heavy discounts that sparked frenzied scenes as customers jostled to get their hands on cut-price jars of Nutella, anti-fraud authorities said Thursday. Videos of shoppers pushing and shoving as they tried to grab tubs of the chocolate spread — a breakfast favourite in France — went viral on the internet last month. The pain of chocolate as French shoppers brawl over NutellaThe chain also slapped the 70 percent discount on Pampers nappies, Carte Noire cafe and Perrier sparkling water. Intermarche has apologised after its three-day promotion prompted shoving and even full-blown fights in several stores over the Nutella. Ferrero, the Italian company that makes Nutella, said the discount decision was taken “unilaterally” by Intermarche and risked creating “confusion and disappointment” for consumers.

Source: The Express Tribune February 22, 2018 15:56 UTC