Sales of Superdry’s winter stock have been slow due to warmer weather than usual Rosie Gillespie, SuperdrySuperdry has issued another warning on profits as unseasonably warm weather continues to hold back sales. Poor trading knocked the clothing retailer’s profits by about £11 million last month. By late afternoon in London today shares in the company had fallen by 36.5 per cent to 365p. Superdry, which began on a market stall in Cheltenham, opened its first shop in Covent Garden 14 years ago. The group has found trading tough and issued a profit warning in October that it blamed on warm weather, poor currency hedging and investment costs.

Source: The Times December 12, 2018 09:08 UTC