But using sales enablement solutions with the support of smart technology puts the power back in your hands, improving the effectiveness of your sales team and process, and positively affecting your bottom line. Sales enablement is all about empowering your sellers with the support, resources, and systems they need to find and compel the right buyers. What is sales enablement technology? The term “sales enablement technology” refers to a software or system that allows the sales team to access content that is relevant to their target consumer and appropriate for the consumer’s position in the sales funnel. Effective sales enablement technology is also incredibly smart.

Source: Forbes April 06, 2019 15:45 UTC