You can expect a lot less noise from Team Crypto during Super Bowl LVII next Sunday. Of the four crypto or crypto-affiliated companies that advertised in the Super Bowl last year, one (FTX) has collapsed completely. “Crypto firms are focusing less on crypto advertising and more on investing in better user experiences, products, and customer service,” Lacayo added. Although we don’t yet know the final lineup of advertisers for the Super Bowl, the usual suspects — beer, snacks, cars — are on deck as usual. Another FTX ad featured Larry David in a role that, a year later, appears prescient, with David sarcastically predicting that FTX won’t make it.

Source: CNN February 04, 2023 15:22 UTC