Nenad: To kick things off, what exactly do people mean when they say ‘super app’, and what’s the appeal of the business model? Nenad: On the question of emerging markets — why is it the case that super apps have taken off better here compared with established markets? Thomas: In emerging markets there are a number of clear dynamics that make the super app model so effective. Super apps also create the infrastructure for services like e-commerce, payments and digital banking where previously it didn’t exist. Nenad: Do you think it’s likely that the super app model will embed itself further in established economies?

Source: The North Africa Journal May 21, 2024 14:06 UTC