Los Angeles (CNN Business) The Super Bowl is the advertising industry's biggest stage. Marketing experts and academics have been clogging journalists' inboxes for weeks, offering their perspectives on what makes Super Bowl ads pop. Apple's 1984 ad set the standard for Super Bowl commercialsDon't forget to sell the product. Nationwide's Super Bowl ad was considered a major misfireDon't get too cute. Super Bowl LIV kicks off Feb. 2 at 6:30 p.m.

Source: CNN February 02, 2020 13:41 UTC