Among the estimated 200 million viewers of last night’s Super Bowl was a new demographic: the Swifties. The marketing rush is a sign of Swift’s singular economic power—noted by the Fed and now by Super Bowl advertisers. And yet, while there was much hype around Taylor Swift-themed Super Bowl parties, this is hardly the first time women have watched the big game. What’s new isn’t that women watched the Super Bowl, but that advertisers and the NFL acknowledged them. Swift fans who paid close attention to their first Super Bowl hopefully enjoyed the game, with the Chiefs pulling off an overtime win.

Source: Forbes February 12, 2024 18:00 UTC