Super Bowl advertisers are expected to push entertainment and inspiration on Sunday night, reflecting marketers’ calculation that the game’s viewers mostly just want to feel good or do good. Facebook Inc. and Alphabet Inc.’s Google, meanwhile, aim to polish their images amid scrutiny of big technology companies. SEN. RUBIO SAYS SUPER BOWL IS UNITING IN AN ATMOSPHERE WITH ‘ALL THE DIVISIONS IN THIS COUNTRY’Advertisers have a lot on the line. The Super Bowl still regularly draws an audience surpassing 100 million people at a time when traditional ad-supported TV is suffering a steady erosion in ratings as alternatives, including ad-free streaming services, proliferate. To continue reading on The Wall Street Journal, click here.

Source: Fox News February 02, 2020 22:24 UTC