Super Bowl LVIII was the most-watched television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing. The Super Bowl was no different. That makes the NFL and the Super Bowl all the more valuable to advertisers trying to reach a mass market.

Source: CNN February 13, 2024 13:20 UTC