Super Bowl LIII will feature Baristas EnrichaRoast CBD Coffee ads at the stadium, marking the first time CBD ads are shown at the Super Bowl. The special set of ads will run throughout the day in and around the stadium before, during, and after the game promoting national brand Baristas Coffee Company’s CBD coffee. Baristas works with ReelTime Media for media placements, but ReelTime would not place the CBD coffee ads, even once the farm bill legalized hemp, Henthorn said. EnrichaRoast CBD Coffee is made with South American beans and is described as sweet with medium acidity and a smooth, pleasant body. But a CBD product on the major stage of the Super Bowl is a huge win for the cannabis industry.

Source: Forbes January 20, 2019 20:37 UTC