• The average cost of a 30-second commercial was $5 million this year. • Brands are eager to be discussed on social media, with Snickers and Hyundai actually producing spots during the game to surprise viewers. • Don’t look for lots of overt political statements, given that one advertiser’s commercial was deemed “too controversial” by Fox last month for featuring a border wall. Audi ad about equal pay goes viral before the gameAudi’s ad advocating equal pay for women passed 5.9 million views on YouTube as of Sunday. maintain the right to approve any ad.

Source: New York Times February 05, 2017 22:26 UTC