I have been watching Super Bowl ads for as long as I can remember. In contrast, this year’s crop of ads often communicated a political theme. The plethora of diversity and inclusion-themed Super Bowl ads demonstrates how many household name companies are recognizing that authentically embracing diversity will help them win - in the war for talent, and in the marketplace." When it was first broadcast in 2014, it prompted a backlash because it featured “America the Beautiful” sung in many different languages, and it included an image of gay parents. Although this Budweiser ad was purportedly shot well before the November election, it has a serious political message based on recent events.

Source: Forbes February 06, 2017 19:57 UTC