"Ethiopian hair is different from the rest of the world's," explains Barbara Ryl , Beauty & Wellbeing Marketing Lead for Ethiopia . + $100 mil Current market worth of Ethiopian haircare marketUnique hair deserves unique care"Across Africa there is a saying that your hair is your crown," Barbara says. "We wanted to change that by launching a haircare range of affordable shampoos and conditioners that were just right for Ethiopian hair needs." It's gentle on the scalp and it cleans and nourishes, leaving hair fresh and soft. "For conditioner, the real torture moment is when the girls brush their wet hair, not when hair is dry.

Source: Ethiopian News March 06, 2023 22:05 UTC