“Ethiopian hair is different from the rest of the world's,” explains Barbara Ryl, Beauty & Wellbeing Marketing Lead for Ethiopia. “This is a firm favourite with many Ethiopians who use fresh avocado in home-made hair masks,” Barbara explains. “For conditioner, the real torture moment is when the girls brush their wet hair, not when hair is dry. “Often adverts for haircare in Ethiopia feature highly stylised hair or hair extensions, but our ad got cut-through. It's clear that for Sunsilk in Ethiopia there are many more good hair days ahead.

Source: Ethiopian News March 07, 2023 03:21 UTC