Sunmei International is a hotel chain franchise group that originated in China in 2010 and started its business operation in Africa in 2018 with the goal of becoming the largest hotel management group in Africa. And Sunmei International’s hotel chain brand puts forward the business model of B+B+C (Bedding+Breakfast+Coffee) which is different from the independent hotels, taking the “clean, comfortable and safe” hotel service as the operation strategy. This time, Sunmei International mainly presents the franchising service scheme of three hotel brands, IVY Hotel, an economy chain hotel brand with the standard of international four-star hotel, Rizti Hotel, the high-end hotel brand as well as OAK Hotel, a light-renovation standard chain hotel brand. During the visit, Dr Hirut Kassaw had a detailed communication with Jackson Zhou, CEO of international business division of Sunmei Group and had a profound understanding of the prototype room of Sunmei International hotel brand. The debut of Sunmei International at Hotel Show Africa also provides more options for hotel investors, creating the hotel industry a more promising prospect.

Source: News Business Ethiopia July 03, 2019 09:51 UTC