PITTSBURGH (June 11, 2024) – As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International BB #:341274 collaborated with Giant Eagle, Inc. BB #:104280 for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations. Giant Eagle is one of the nation’s leading food, fuel and pharmacy retailers with locations throughout Pennsylvania, Ohio, West Virginia, Maryland and Indiana. Sun World’s collaboration with Giant Eagle resulted in more than 21 million impressions, the latest milestone in its AUTUMNCRISP® marketing campaign, and to date has featured:Giant Eagle hosted more than 50 sampling events at its stores throughout the region. About Sun World InternationalSun World International is a global variety development and licensing business. In 2023, Sun World launched a global marketing campaign for its iconic AUTUMNCRISP® brand seedless green grapes.

Source: Forbes June 12, 2024 09:45 UTC