Painful realities of subscription marketingBut before jumping in with both feet, the McKinsey study reveals the painful realities of subscription marketing. While awareness of subscription offerings is fairly high at 53%, actually converting those aware to subscription plans is incredibly low, with 13% saying they’ve subscribed at one time and only 8% currently subscribing. In terms of subscribers, the replenishment-style of subscription plans (e.g. These stats reveal the dark underside of subscription marketing. His job, and the new company’s mission, is to guide companies into the brave new world of subscription marketing.

Source: Forbes March 05, 2018 12:11 UTC