Stuff news brands surge in audience - News Summed Up

Stuff news brands surge in audience


AUCKLAND, Today: Stuff Group’s subscriber news brands The Post, The Press and the Waikato Times have recorded strong audience growth over the past year, with new Nielsen data showing more New Zealanders are turning to trusted local journalism. The latest figures reveal 1.6 million Kiwis now read the titles each month across print and digital, highlighting growing demand for credible reporting from established local news brands. Business and politics-focused title The Post saw audiences across print and digital grow 16% year-on-year, reinforcing its position as one of the country’s fastest-growing national news brands. South Island publication The Press recorded even stronger growth, with its audience rising 21% over the past year as the masthead expands its reach and coverage across the region. The Waikato Times also delivered solid gains in print, with average readership per issue increasing 14.5% in the year to December, showing continued strength for the brand among regional audiences.


Source: Stuff March 05, 2026 02:42 UTC



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