Stuff Group has launched a new strategic creative and editorial studio called Harakeke, bringing together data and insights, content creatives, marketers, strategists and storytellers to help brands get noticed. The new studio, which sits within Stuff’s Brand Connections team, enables brands to leverage Stuff’s extensive audience reach and scale in creative new ways, using the team of creative and media experts within Stuff Group. Brand Connections Managing Director Matt Headland says Harakeke will work with agency and client partners to deliver brand storytelling that integrates across Stuff’s valuable digital, print, event, audio, community and magazine audiences. “Stuff already has Aotearoa’s largest and most engaged print and digital news audiences – now we can offer a deeper, richer creative experience for our partners and their customers,” he says. “Weaving brands into the stuff people care about, using real-time interactions with our audiences to inform our work, is at the heart of what Harakeke offers,” she says.

Source: Stuff October 17, 2023 20:47 UTC