Following a period of absence, Stuff has re-joined Nielsen Digital Content Measurement reporting, seeing its unique audience reach 2.42 million in November. The data – released last week – provides a comprehensive content consumption measurement across every major digital platform reporting audience data, and puts Stuff’s site audience ahead of its main competitor. The market-leading Stuff Ads self-service platform has also experienced double-digit revenue growth as it offers new audience opportunities to Kiwi businesses. During 2021, Stuff also made key appointments to the executive team including most recently Joanna Norris, Chief Content Officer, and Dina Hay, Chief Data & Insights Officer. “We’re thrilled to end the year on a high,” says Stuff Chief Revenue Officer Andy Symons.

Source: Stuff December 21, 2021 19:05 UTC