Stuff has introduced Stuff Shorts stories, which will be presented in a vertical video format and will feature daily on New Zealand’s largest digital news platform, starting today. Stuff Shorts includes breaking and live news, explainers, audio, Stuff quizzes and polls, as well as travel, home and food inspiration. Stuff is the only news platform in New Zealand delivering this new technology, with this format championed by many social platforms. Global research shows four out of five (82.5 percent) mobile phone users use their phones in portrait orientation, and that two-thirds (65 percent) of devices remain in that vertical orientation during an ad presentation. Matt Headland, Managing Director of Brand Connections, says brands can elevate their digital advertising within Stuff Shorts formats.

Source: Stuff October 31, 2023 22:17 UTC