Stuff Group and leading retail pharmacy group Chemist Warehouse have agreed a long-term partnership covering multiple channels and touch points, including print, digital and experiential activations. The magazines will be available in-store at Chemist Warehouse and through Stuff’s extensive national newspaper network. The House of Wellness magazine includes articles, expert advice, delicious recipes and products that have been hand-picked to support wellbeing. Chemist Warehouse is also partnering with Stuff Events to deliver its trade events and company activations, including end-of-year celebrations, with a multi-year agreement in place. Chemist Warehouse CEO Azman Haroon says; “Creating, launching and marketing The House of Wellness brand in New Zealand has been a seamlessly integrated partnership with Stuff.

Source: Stuff November 27, 2023 01:49 UTC