Two decades after entering China, the country remains the biggest global market for the Michigan-based firm, representing about 30% of its US$8.8 billion in total sales last year. But China revenue has contracted from nearly US$4 billion in 2013, to reach 17.7 billion yuan (US$2.57 billion) in 2016. To revive its business, Amway is turning to the Internet to make improvements for its sales force in China, DeVos said. About 50% of all China sales are now made online, compared with around 10% five years ago, said Amway Greater China president Gan Chee Eng. Asia-Pacific, which also includes Japan and South Korea, remains the company's most important region, representing about two-thirds of total sales.

Source: The Edge Markets March 22, 2017 09:56 UTC