The UAE showed 70 percent year-on-year and number of hours by user increasing nearly 80 percent. Subscribers also consumed more content during Covid-19, with an increase of 50 percent in streaming hours per unique user. Prior to the pandemic, StarzPlay users averaged around 12 hours per month in 2019. More of its subscribers watched StarzPlay content in May too, recording a peak of 19 hours, coinciding with Ramadan. A week-on-week comparison of the four weeks Ramadan in 2019 and 2020, indicates a significant surge in consumption of StarzPlay content by its users.

Source: The North Africa Journal September 16, 2020 12:45 UTC