And how they're planning to achieve this is by aggressively focusing on creating niche content they can stream and build a loyal customer viewership on. While Netflix has signed deals with Shah Rukh Khan's Red Chillies Entertainment and Aamir Khan, Amazon Prime video has earmarked $313 million (Rs 2000 crore) investment for its video streaming service. Through a rights issue, Star India has infused the money in Novi Digital Entertainment, which runs streaming video platform Hotstar and Starsports.com, regulatory filings showed. Hotstar is the market leader among India's video streaming services when measured by active subscribers. After winning the bidding process for IPL rights, Star India has created a near monopoly over content generated through cricket in India.

Source: Forbes September 11, 2017 05:26 UTC