And now, cryptocurrency ventures are taking aim at decentralizing the largely ad-dominated market. By facilitating direct transactions between content creators and consumers with a zero-fee structure, the Ethereum-based token wants to challenge the advertising-dependent business models present in the majority of digital content-sharing platforms. Stream is capping its token sale at $33 million and allotting a total token supply of approximately 12 billion. And it's because the incentives for content creators and advertisers are fundamentally misaligned." Shares of digital advertising revenue help make content creation a viable income stream for creators who have a large enough following.

Source: Forbes October 30, 2017 12:22 UTC