StraxAR: Moving Augmented Reality From Novelty To Marketing Necessity - News Summed Up

StraxAR: Moving Augmented Reality From Novelty To Marketing Necessity


Augmented reality is a technology that superimposes a computer-generated image on a user's view of ... [+] the real world. Enter StraxARBy definition, the AR in the name is a technology enhanced by computer-generated perceptual information that lets people superimpose digital content (images, video, sounds, text) over real-life scenes. And once they understood it, their reaction was way cooler than any just plain image or video would have been,” said Lynn. Ultimately, I ended up thinking of uses of this product that Strax had not even considered before. “We are waiting for that moment when augmented reality, and StraxAR, flips over to standard usage.”


Source: Forbes March 09, 2021 14:58 UTC



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