As a creative agency, Strategy believe it is absolutely expected that their end-of-year gift should express their creative skill. Strategy’s Group Managing Partner, Fraser Callaway, explains: “This annual, 30-year tradition, challenges each of our designers across all studios to develop designs for Christmas wrapping paper. Most recently, designers at Strategy have taken inspiration from the turbulent last couple of years – paying homage to iconic moments and events. Nick Harvey, Strategy Christchurch Managing Partner, adds: “The last few years, we’ve had a lot of clients email and call in, checking up on when they will be receiving their Christmas paper. We’ve even had some clients frame the paper as posters instead.”The Strategy Christmas wrapping paper set is small-scale enough to be ‘acceptable’ for those clients who are not allowed to receive gifts.

Source: Stuff December 22, 2021 10:32 UTC