In her book, From Backroom to Boardroom, Dr. Debbie Qaqish attempts to remove the stigmas keeping B2B marketing in the margins. About Dr. Debbie QaqishDr. Debbie Qaqish loves what she does—every day. A thought leader and digital pioneer, she saw the early impact of technology and coined the phrase “revenue marketing” in 2011. In 2016, her focus shifted to marketing operations as the enabler for how marketing gains that seat at the table. She is a dynamic speaker and a prolific author, having published over one hundred articles, blogs, podcasts, webinars, and white papers on topics relating to marketing operations, revenue marketing, and leadership.

Source: Forbes May 25, 2021 10:52 UTC