Youth to the PeopleLos Angeles-based vegan skincare company Youth to the People (YTTP) announced today they received a minority investment from private equity firm Strand Equity, also based in Los Angeles, to further expand the brand and fuel growth. That kind of connects to our audience in a different way.”Strand Equity recognized this connection when Seth Rodsky, cofounder and managing partner of Strand Equity approached the cousins at an industry breakfast. When we connected with Youth to the People and really dug in we discovered they are a category creator. Leading with superfoods, skincare and simple packaging gives the brand distinction and makes it a breakthrough brand. Strand EquityThe skincare brand intends to use the capital infusion to help them innovate, expand brand awareness and general growth.

Source: Forbes March 27, 2018 12:11 UTC