Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that was. In July, Laura Maxwell took over as Chief Executive of New Zealand’s largest media organisation, Stuff Group. Here she looks back on the big stories of 2023, and what she expects to see in 2024. There will be more focus on supply chain sustainability choices for advertisers, where local businesses with lower carbon footprints and trusted brand environments will seek favour for advertising spend. Most bingeable (TV) series of 2023: SuccessionBiggest flop of 2023: The Idol.

Source: Stuff December 18, 2023 10:15 UTC