How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Some enterprise brands with large paid search investments waste millions each year. Download How to Get 1 in 5 Dollars Back on Brand Search to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.

Source: The Nation April 26, 2023 21:21 UTC