It has said the campaign could influence families into buying Horlicks, assuming it is a nutritious product. GSK Consumer Healthcare had on May 31 announced the launch of its campaign "Horlicks Mission Poshan". It said this would focus, with Bachchan as "campaign ambassador", on the first 1,000 days of a child to address malnutrition, stunting and infant mortality. Thus your association with Horlicks is unlikely to achieve the objective of curbing under-nutrition in India," the letter said. The association with Horlicks is "equally harmful for children's health", the letter said.

Source: The Telegraph June 05, 2018 21:22 UTC