Better Solutions,” one venerable law firm promises. In less than a generation, though, Ross M. Cellino Jr. and Stephen E. Barnes transformed their two-partner outpost in Buffalo into perhaps the most famous personal injury law firm in America not by invoking lofty slogans but by blitzing the airwaves with visceral advertising — “Injury? Rear-end?” — an indelible callback phone number and, as one publication described it, an “earworm” of a jingle. All of it together made the two lawyers’ names and faces (Mr. Barnes was the bald one) familiar to almost anyone in New York and California who for years heard Cellino & Barnes radio spots, watched their television commercials or encountered their billboards. In 2017, continuing grumbling between the partners about nepotism and mismanagement finally boiled over bitterly in court.

Source: International New York Times October 08, 2020 16:52 UTC