These include adopting more sustainable business practices and accelerating digital transformation through new technologies and the use of AI. This article focuses on 11 such trends that can serve as guideposts for companies seeking to succeed as the business landscape transforms. Brands need robust digital business and customer know-how. Personalized Marketing ApproachesDigital marketing leverages customer data and AI to categorize audiences, customize content, and build devotion through highly personalized experiences. Tech leaders need robust controls for ethical development and use.

Source: Economic Times October 17, 2023 13:21 UTC