The government is set to develop the Swahili culture and package it to promote tourism in the country, CS Najib Balala has said. Balala said for many years, Kenya has been using the Maasai culture to promote tourism in the international markets. The Tourism CS said the Swahili culture has a rich history, dating back to before the 17th Century, which will be attractive to tourists. The culture that has been used for many years is that of the Maasai and the second-most known recognised culture is Swahili,” Balala said. “We are looking at ways to develop Swahili culture and use it for marketing Kenya’s tourism for the benefit of residents and the country,” he said.

Source: The Star March 09, 2021 18:56 UTC