Research shows 52 per cent of Irish people reading about the Cambridge Analytica data scandal learned of it through social media. Their activity on Facebook, Google and elsewhere again providing valuable information on the thoughts and traits of citizens that businesses and political forces are hungry for. Waterford web developer Dylan Curran downloaded his Google data and wrote about it in a Twitter thread that went viral. Leo Varadkar is not just a fan of social media, he’s become an excellent client. During Enda Kenny’s last full year in charge, not a cent was spent on social media advertising.

Source: The Irish Times March 31, 2018 00:00 UTC