State House has clearly decided that accurate objective analysis rather than knee-jerk reaction is more likely to win the 2017 election. State House has started systematically using market research to gauge the popularity of President Uhuru Kenyatta's administration. A furious State House Director of Communications immediately issued a statement rubbishing the Infotrak poll. A new research unit has been set up inside State House to monitor public perceptions of government policies with monthly opinion polls. The fury of State House was peculiar considering that the poll showed that Uhuru remained popular while Raila's support was dropping.

Source: The Star May 28, 2016 03:06 UTC